Adsterra 2025: Full Review, eCPM Rates, Pros & Cons for Publishers
Adsterra is a global ad network offering multiple formats: pop-under, native, banners, push, and video. Known for instant approval and a low entry barrier, it is a go-to choice for new publishers who have not yet been accepted by AdSense or who want to diversify revenue streams.
What Is Adsterra in 2025?
Founded in 2013, Adsterra serves 30+ billion impressions monthly across 248 countries. In 2025 the network launched Smart CPM powered by AI: the highest-paying ads are delivered first, boosting revenue per mille by 20-40% compared to the old system.
Adsterra eCPM in 2025 (by Format)
- Pop-under: $0.50 – $2.5 / 1k imp (ID); $2 – 8 (US)
- Social Bar (push): $0.8 – $3.5 / 1k imp (ID); $3 – 12 (US)
- Native Banner: $0.4 – $1.8 / 1k imp (ID); $1.5 – 6 (US)
- Video: $1.5 – $5 / 1k imp (ID); $5 – 15 (US)
Tier-1 traffic (US, CA, UK, AU) earns 3-5× Indonesian rates.
Adsterra Payment Methods in 2025
- PayPal: Min $5, fee 2%, processed in 1-2 days.
- Payoneer: Min $5, fee $1, available worldwide.
- Wire Transfer: Min $100, fee $15, 2-5 days.
- Paxum: Min $5, fee $1, good for e-wallets.
- Bitcoin (USDT-TRC20): Min $50, on-chain fee ≈ $1.
Auto-payouts every Monday & Thursday if balance ≥ minimum.
Pros & Cons of Adsterra 2025
✅ Pros
- Instant approval – even new blogs are accepted
- Low payout threshold ($5 via PayPal/Payoneer)
- Multiple ad formats: pop, push, native, banner, video
- Anti-Adblock – revenue keeps flowing
- 5% lifetime referral program
❌ Cons
- Pop & push may hurt UX & Core Web Vitals
- Indonesian eCPM still below AdSense for some niches
- Dashboard less detailed than Ezoic/Mediavine
- Risk of antivirus flags if pop ads are too aggressive
How to Join Adsterra in 2025
- Go to adsterra.com → click Sign Up.
- Choose Publisher account → enter email & password.
- Submit your site URL & category.
- Pick ad formats → copy codes to your site.
- Ads go live instantly; revenue updates in real-time.
