BuySellAds 2025: Full Review, eCPM, Pros & Cons for Publishers
BuySellAds (BSA) is a premium direct-sell marketplace where advertisers buy fixed banner slots on your site. No auctions, no RTB—just straight monthly deals. If you run a high-quality, niche site with solid traffic, BSA can deliver CPMs 3-5× higher than open-exchange networks.
What Is BuySellAds in 2025?
Launched in 2008, BSA connects 4,500+ vetted publishers with brands seeking transparent, brand-safe placements. In 2025 the platform added automated rate-cards and self-serve insertion orders, cutting negotiation time by 40% while keeping the human touch for large buys.
BuySellAds eCPM in 2025 (publisher-set)
- 250×250 sidebar: $1 – 4 CPM (ID); $4 – 12 CPM (US)
- 728×90 header: $2 – 6 CPM (ID); $6 – 15 CPM (US)
- 300×600 sticky: $3 – 8 CPM (ID); $8 – 20 CPM (US)
- Newsletter slot: $10 – 40 CPM (worldwide)
Fixed monthly price = CPM × predicted impressions. Publishers can change rates anytime.
BuySellAds Payment Methods in 2025
- PayPal: Min $20, fee 0%, 2-3 business days.
- Wire Transfer: Min $500, fee $35, 3-7 days.
- Check (US only): Min $100, fee $5, 5-10 days.
Payments are sent Net-15 (twice a month) once the advertiser pays BSA.
Pros & Cons of BuySellAds 2025
✅ Pros
- Fixed CPM → revenue is predictable
- CPMs 3-5× open-exchange networks
- Net-15 twice a month (fast for direct sales)
- Brand-safe, premium advertisers
- Self-serve dashboard + dedicated rep
❌ Cons
- Hard minimum: 25k impressions/month
- English content + tier-1 traffic preferred
- Fill-rate can be low (<60%) outside tech/design niches
- 25% commission (publisher keeps 75%)
How to Join BuySellAds in 2025
- Go to buysellads.com → click Apply as a Publisher.
- Submit URL, monthly impressions, audience demo.
- Wait 1-7 days for manual review.
- Once approved, set rate-cards & upload creatives.
- Insert ad tags; campaigns go live after advertiser purchase.
